Brand Identity for 'Girls Need Drip Too' Event

"Girls Need Drip Too" is a beauty and empowerment event that challenges traditional beauty standards through an empowering lens. The event aims to bring together powerful women around the theme of self-esteem. The concept merges glamour with strength, creating a space where makeup and strength, beauty and power coexist and complement each other.

Establishes a recognizable brand for a first-time event.

Creates materials that attract the target audience and communicates the event's unique positioning.

Provides a flexible system that works across digital and physical applications.

Supports the event's mission of empowerment through thoughtful design choices.

The logo embodies the event's characteristics: behind the pink, eyeliner, false nails, and 2000s bling aesthetic lies a commitment to inclusivity and body positivity. Drawing inspiration from hip-hop and streetwear culture, the design represents the fusion of sweat and makeup: strength meets beauty.

I established photography guidelines centered on:

Body-focused imagery with close-ups and detailed framing

Fashion magazine-inspired aesthetic with prominent flash

Sports advertising visual references

Consistent pink and green color treatments

Inclusive representation of diverse body types

Complete brand identity system Visual style guide Social media templates and assets Print materials (business cards, flyers, posters) Digital landing page with ticketing integration Event signage concepts