Consensium is a global platform designed to bring together thinkers, experts, and innovators around key debates shaping our future: from artificial intelligence to ethics, politics, and health.

When I joined, only the logo existed. I was brought in to build the entire visual identity and creative system from scratch, crafting the brand’s tone, style, and expressive direction across platforms.

Define a unique, recognizable and iconographic brand style

Build a complete visual identity system based on the existing logo

Establish a strong art direction for editorial content

Design visuals for social media and community engagement

Prototype and design key UI screens for the platform and app

Produce motion graphics for ad campaigns (LinkedIn, Reddit, etc.)

Developed the full brand system: typography, colors, layout rules

Created a signature style combining collage, photography, hand-drawn doodles, and editorial textures

Ensured coherence across all visual touchpoints, while allowing creative freedom

Designed custom article visuals and thumbnails for all blog and podcast content

Built a flexible visual language for discussing complex topics in an accessible, intelligent way

Focused on contrast as a visual and conceptual foundation (between analog and digital, hand-drawn and real, static and animated)

Art-directed and produced visuals for LinkedIn, X (Twitter), and campaign assets

Created motion design pieces for platform awareness and community ads

Delivered branded assets with strong visual impact while keeping the editorial tone

Designed UI mockups for web and mobile versions of the platform

Focused on user-friendly layouts centered around reading, discovery, and debate

Balanced design clarity with the brand’s editorial flair

Consensium now has a fully developed brand universe that speaks to a global, curious, and intellectually engaged audience. The visual identity bridges critical discourse and creative experimentation, helping the platform stand out in both the tech and media spaces.

My contribution helped transform a logo into a full ecosystem, supporting community growth, strategic communication, and product vision with design that informs, invites, and inspires.