Futuristic Crypto Gambling Web App UX/UI
Ivan Kalkaev
The Challenge: Untangling a Technical Tangle
Rollabit started as a working crypto-gaming platform developed as a technical proof of concept. Although the mechanics were solid, the user experience has to be tailored much better. It was ugly, it had poor navigation and failed to bring in users to its core gaming functions.
Our Mission:
From Prototype to Polished Playground We were given the challenge of making Rollabit a visually attractive and user-focused gaming experience. Our design toolkit would require a significant UI/UX expertise, a touch of gamification magic, and a layer of seamless collaboration that would help to connect the developer’s vision with a player’s paradise.
Analyzing the Existing Experience
We started by scrutinizing the design of the platform. Key pain points quickly emerged:
Too Technical, Not Tempting: The visuals rather looked like a spreadsheet than a game, which was off-putting to potential players.
Navigation Labyrinth: A maze of menus was discouraging users who could not find the fun.
Where's the Game? Essential mechanics did not have any gamification elements, so the whole experience was dull and unattractive.
Design Solutions: Experience Transformation
Dark Mode for Dramatic Flair: We brought in a smooth dark theme, making the interface look up-to-date at once and giving the gaming elements a visually stunning background.
Navigation Overhaul: We reorganized the menus and used the intuitive navigation, which made it easy for players to find the game.
Gamifying the Core: The main interactions were animated. Animations now show the bitcoins that players will win, thus creating thrill and excitement.
Result: Crypto Gaming, But Make it Fun
The new Rollabit platform is a perfect example of user centered design. The technical obstacle has now become the enjoyable gaming experience of a well-polished, modern look.
The work was done as part of studio job Pixpowder. Design by Marie Melnikova, art-direction by Ivan Kalkaev, project-management by Alice Skhabovska.
Key Takeaway: A well-executed project can be taken to the next level through thoughtful design. With usability, visual appeal and gamified key elements in mind, we had basically turned Rollabit into a site that is as fun as functional.
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Posted May 7, 2024
Crypto gaming platform redesign. From clunky UI to intuitive navigation, we leveled up the overall user experience.
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