This landing page was designed for PWallet, a mobile crypto wallet aimed at first-time users across the UAE and India. The goal: build a product introduction that feels clear, soft, and trustworthy — without falling into the trap of looking overly simplified or generic.

The challenge here wasn’t just to make crypto look friendly — it was to make it feel usable for people who’ve never interacted with a wallet before. That’s why the UI avoids heavy jargon, keeps the messaging tight, and leans on emotive visuals to carry trust.

We combined:

– Midjourney-generated characters that reflect diverse cultural vibes (tech-savvy, relatable, human)

– 3D elements like wallets and coins to give depth and contrast

– Bright color anchors to separate functional zones and CTA focus

– A layout designed for mobile-first reading patterns (short scroll, low cognitive load)

The product’s core promise — “crypto without chaos” — guided every interaction:

From how the cards are displayed to how call-to-actions are worded.

The full landing was built and prototyped in Framer, which gave us the flexibility to test transitions, button states, and mobile behavior in real time.

This shot focuses on the landing and onboarding funnel. The wallet UI itself was designed as part of the same system and can be shown in a follow-up post.

Available for strategy, audit, and product design.

14+ years in branding, UX/UI, and digital products.