Super Especial Estelar is a well-known food brand specializing in premium salami products. The project focused on designing and developing a modern, brand-driven website that communicates product quality, heritage, and trust while delivering a smooth and accessible user experience across devices.

The goal was to translate an established offline brand into a strong digital presence aligned with contemporary UX/UI standards.

Create a modern, user-friendly website aligned with the brand’s identity

Improve content clarity and visual hierarchy for product-focused communication

Deliver a responsive experience optimized for mobile and desktop users

Build a scalable WordPress site easy to maintain by the internal team

UX/UI Designer

WordPress Developer

I was responsible for the full UX/UI design process, including wireframes, visual interface design, and responsive layouts. I also handled the complete website implementation in WordPress, ensuring design fidelity, performance, and scalability.

The project began with an analysis of the brand’s positioning and target audience. Since Super Especial Estelar is a recognized product, the design approach focused on clarity, trust, and brand consistency rather than over-stylization.

Wireframes were created to define content structure and user flow, followed by high-fidelity UI designs that balanced strong visuals with clean typography. Special attention was given to product presentation, brand storytelling, and accessibility.

The website was developed using WordPress, allowing for flexible content management and long-term scalability. The layout was implemented with a component-based structure to ensure consistency across pages and easy future updates.

Performance and responsiveness were prioritized, resulting in a fast-loading site optimized for all screen sizes.

WordPress

UX/UI Design

Responsive Web Design

Wireframing & User Flows

Brand-focused Interface Design

HTML/CSS (implementation support)

The final result is a professional, brand-aligned website that reinforces Super Especial Estelar’s market presence and product quality. The site successfully bridges the gap between a traditional, well-established brand and a modern digital experience.

👉FINAL RESULT HERE

Have a project in mind? Let’s build something that works — and looks great. 👉 Get a Quote