Super Envíos MX is a shipping service company that helps users send packages from Mexico to the U.S. and Latin America. The company needed a modern redesign to improve user experience, highlight pricing transparency, and simplify navigation across multiple devices.

Redesign the website with a focus on clear UX flow and consistent visual identity.

Improve conversion by simplifying access to the shipment calculator.

Build a responsive layout optimized for mobile users.

Implement the full site in WordPress + Elementor for easy maintenance.

As a UX/UI Designer and Web Developer, I handled the wireframing, interface design, and full WordPress implementation. The client’s in-house developers later integrated the custom calculator feature for package weight and cost estimation.

I began by analyzing the user journey to identify friction points in the old design. Then I created low-fidelity wireframes to test navigation logic before moving into high-fidelity UI mockups that reflected the new color palette and brand tone. Special attention was placed on improving visual hierarchy and simplifying form interactions for quote requests.

The redesigned layout was implemented in WordPress with Elementor, ensuring modular design and scalability. All UI components, including the calculator’s front-end design, were created by me, while the client’s team later developed and integrated the calculator functionality. I optimized images, typography, and page structure for SEO and performance, achieving fast load times and consistent visual hierarchy across devices.

Design: Figma, Adobe Illustrator

Development: WordPress, Elementor, HTML/CSS

UX/UI: Wireframing, User Flow Mapping, Responsive Design

Optimization: PageSpeed tuning, SEO structure

The new site offers an intuitive experience, clearer pricing communication, and a cohesive design aligned with the company’s goals. The redesign improved engagement and simplified future updates for the client’s internal team.

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