Project Type: Mobile App/Web App

Start Date: June 15, 2024

Timeline: 8 Months (Audit to Launch)

Role: Product Design Manager

Platform: Web + Mobile (iOS)

Download on IOS App Store For Parents: https://apps.apple.com/us/app/danberkidz-for-parents/id6739939441 For Caregiver: https://apps.apple.com/us/app/danberkidz-for-caregivers/id6739827784

DanberKidz is a cutting-edge mobile application designed to connect families with a network of highly vetted caregivers, including nannies, sitters, tutors, and coaches. The platform aims to provide parents with peace of mind while fostering their children's growth and development. By leveraging technology, DanberKidz simplifies the process of finding trustworthy caregivers who align with each family's unique needs.

DanberKidz had a design already, but no clear path. The design was weak for user to understand. Trust-building features were missing, and the experience lacked polish.

As a Product Design Manager, I was brought in to lead the product's redesign, improve usability, and make DanberKidz feel like a platform parents could trust and caregivers could rely on.

Inconsistent visual language across mobile and web

Long, clunky booking flows with too many inputs.

No caregiver profiles or social proof (no reviews, bios, photos)

Caregiver onboarding lacked guidance and possible would have high bounce off.

No design system = bloated files + dev/design misalignment

Led a comprehensive UX audit with the design team

Coordinated usability tests on existing flows with real users

Presented a Redesign Strategy to the Product owner outlining issues, priorities, and quick wins vs long-term goals

We aligned on three strategic redesign pillars:

Broke the redesign into phases: quick UX wins → flow redesigns → visual overhaul

Assigned ownership of flows to each designer while I handled stakeholder coordination and experience consistency

Introduced a Figma-based design system (DanberKit) to centralize UI

Before: 6-step form with redundant inputs After: Streamlined 4-step flow with saved preferences

Added:

Video intros

Verified badges

Ratings & reviews

Real-time availability with option to turn on or turn off availability.

Revamped with:

4-step onboarding

Real-time profile preview

Motivational milestones (Super Caregiver Reward system)

Introduced:

Clear status tracking (pending, on the way, confirmed, completed)

Smart reminders and safety tips

PIN to check in and check out

Responsive layouts for mobile-first use

Designed & oversaw all design reviews

Made tough calls on trade-offs between ideal UX and dev constraints

Paired with PM to define MVP scope of redesigned features

Worked directly with engineering during implementation to avoid regressions

We introduced a clean, friendly, and trustworthy UI language, grounded in:

Soft colours, rounded cards, and generous spacing

Accessible typography and colour contrast

Subtle animations to reduce cognitive load

Design system

Advanced vetting system: Every caregiver undergoes a rigorous screening process, including background checks.

Comprehensive caregiver profiles: Parents can review detailed caregiver profiles with qualifications, experience, and user reviews.

Secure platform: Stripe integration ensures secure payment processing, and real-time messaging fosters transparent communication.

User adoption: Achieved a 75% user retention rate within the first three months of launch.

Safety compliance: 100% of caregivers on the platform passed a multi-step vetting process.

Parent satisfaction: Received a 4.8/5 average rating from parents for caregiver services.

Expanded network: Grew caregiver enrollment from 0-25 within 3 months of launch.

As a manager, I focused on:

Empowering designers: Clear ownership, career stretch goals, peer feedback loops.

Building systems: Design system, QA checklists, feedback rituals.

Cross-functional alignment: Weekly design/dev syncs, stakeholder demo Fridays

Should’ve looped in marketing earlier to sync trust messaging.

Earlier prototyping of caregiver onboarding might have prevented a dev redo.

Redesigning DanberKidz wasn’t just about “making it look better.” It was about rebuilding trust, streamlining complex flows, and delivering an experience that respects the time and needs of both parents and caregivers.