Revista Central (TV Azteca) — Digital Product & UX Redesign
Gio Vidaurri
Digital Product Redesign, Content Architecture & Mobile-First Editorial System for Revista Central (TV Azteca)
Product Design / UX Research / UI Systems / Editorial Architecture / Digital Media
As a Digital Product Consultant for Revista Central—the premier lifestyle, culture, wellness, food, and travel publication owned by TV Azteca, one of Mexico's largest multimedia broadcasting conglomerates—I led the UX/UI strategy and end-to-end redesign of its digital web platform.
The core business challenge was to transform a dense, complex editorial ecosystem into a clean, modern, and mobile-first experience engineered to retain high-volume audiences and monetize content without sacrificing editorial readability.
01 — Editorial Audit & Mobile-First Strategy
The vast majority of digital lifestyle content is consumed on mobile devices, where legacy editorial layouts frequently fail due to visual clutter and poor navigation.
Taxonomy Restructuring: I audited and reorganized the sitemap and core categories (Culture, Wellness, Food, Travel, and Entertainment) to establish intuitive navigation pathways that drastically reduce bounce rates.
Scannable Hierarchy: Engineered editorial layouts prioritizing visual rhythm, high-legibility typography, and the organic integration of advertising units without disrupting the user's reading flow.
02 — Modular Design System & Dark/Light UI
To streamline daily production for the editorial and engineering teams, I architected a comprehensive, scalable Design System in Figma.
Adaptive Interfaces: Built modular UI components with native support for both Light and Dark Mode, enhancing web accessibility (a11y) and minimizing visual fatigue during extended reading sessions.
Execution Speed: Defined responsive grids, typographic tokens, micro-interactions, and UI guidelines—enabling the internal content team to publish digital articles and special features at a fraction of the legacy time.
03 — Retention & Newsletter Conversion Optimization
The redesign moved beyond visual aesthetics to drive measurable commercial value. I designed contextual touchpoints and low-friction newsletter subscription funnels embedded natively within article layouts, effectively converting casual readers into a loyal, recurring subscriber base.
04 — Strategic Business Impact & ROI
The deployment of the new architectural and visual system fundamentally elevated the publication's digital performance, proving the direct correlation between executive product design and media revenue growth:
+54% increase in overall platform visits and traffic, driven by optimized mobile page speed, structured content hierarchy, and SEO-friendly layouts.
+46% growth in recurring newsletter subscribers, fueled by frictionless onboarding flows and contextual lead-capture units.
Project Details & Deliverables
Client: Revista Central (TV Azteca)
Role: Senior Product Designer / Digital Consultant
Duration: November 2021 – July 2022 (9 months)
Platforms: Responsive Web / Mobile-First Editorial Ecosystem
Tools: Figma / Design Systems / Prototyping / User Research
Deliverables: UX Audit · Information Architecture · Sitemap · Editorial Design System · Light & Dark Mode Interfaces · Interactive Prototypes · Dev Mode Specifications (Developer Handoff).
Tablet editorial browsing experience
Mobile content discovery experience
Audience research and user personas
Content inventory and taxonomy
Editorial color system
Light and dark article templates
Mobile article reading experience
Responsive editorial homepage
Dark mode article experience
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Posted Jul 21, 2026
Led the mobile-first UX redesign for TV Azteca's lifestyle platform. Restructured editorial architecture, driving +54% traffic and +46% subscriber growth.
