End-to-end product design for a specialized cardiovascular platform connecting clinical discovery, diagnostic technology, financing, and lead generation.

Client: Lattitude / MedRent Industry: Healthcare / Cardiovascular Technology / B2B Year: 2025–2026 (5 months) Role: Lead Product Designer / Product Strategy / UX Architecture Tools: Figma / Astro / React / Tailwind CSS / Strapi / Vercel Deliverables: Product Strategy, UX/UI Design, Clinical Taxonomy, Technical SEO, Lead Generation

Lattitude is a specialized cardiovascular and cardiorespiratory technology platform within the MedRent ecosystem. The core challenge was to organize a complex medical portfolio around how healthcare professionals actually discover, evaluate, and acquire diagnostic technology.

Clinical Taxonomy & Architecture Instead of relying on conventional product categories, I led the product strategy and information architecture to structure the platform entirely around clinical intent, medical specialties, and applications.

UX Design & Ecosystem Integration I designed a scalable ecosystem that seamlessly connects clinical applications directly with the right diagnostic products, manufacturers, financing options, and editorial content.

Outcome The result is a responsive, highly targeted B2B digital product that transforms cardiovascular discovery into a streamlined engine for qualified lead generation and clinical evaluation.