MedRent — Building a Scalable B2B Medical Technology Ecosystem
Gio Vidaurri
MedRent — Designing Clinical Discovery for a B2B Medical Technology Platform
I led the Product Design and UX strategy for MedRent, transforming a complex medical equipment catalog into a scalable B2B platform for clinical discovery, product evaluation, financing, content, SEO, and qualified lead generation.
The Challenge
MedRent needed to organize a growing portfolio of specialized medical technology without forcing users to understand its internal catalog structure.
I redesigned the experience around medical specialties, clinical applications, brands, products, and search, creating multiple paths from a clinical need to the right technology.
The Solution
I designed a modular UX/UI system covering:
Product Discovery · Catalog & Filtering · PDPs · Design System · Lead Generation · Demo & Quote Flows · Financing · Brand Pages · Blog & Events · Technical SEO
The platform was implemented with Astro, React, Tailwind CSS, Strapi, HubSpot, GTM, and Vercel.
Impact
MedRent evolved from a corporate catalog into a scalable acquisition and product-evaluation ecosystem, connecting clinical discovery, educational content, manufacturers, CRM, analytics, SEO, and commercial conversion within one digital platform.
Role
Product Lead / Product Designer / UX Strategy
Skills
Product Design · UX/UI · Information Architecture · Design Systems · Web Design · Technical SEO · CRO
Collaboration
Development by Eder Hernández Avendaño and María de la Paz Medina Guzmán.
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Posted Aug 20, 2026
Led Product Design and UX for MedRent, turning a complex medical catalog into a scalable B2B platform for discovery, SEO, and qualified leads.
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Med Rent
