Designing a specialized digital platform for gynecological equipment and women's healthcare professionals.

Client: Itzel Product: E-commerce & Clinical Platform Industry: Healthcare / E-commerce Year: 2025 / 2026 (5 months) Role: Lead Product Designer Tools: Figma / Strapi / Astro / Tailwind CSS Deliverables: Web Design, UX Architecture, Content Strategy, CMS Collection Structures, Product Discovery

Itzel required a dedicated digital platform focused on women's health and gynecological equipment. The objective was to design an e-commerce experience that effectively translates complex clinical specifications into a clear, navigable product catalog for healthcare professionals.

Architecture & CMS Strategy Structuring Clinical Content I developed the core information architecture alongside the Strapi collection structures. This ensured that highly technical product descriptions, feature lists, and collection types were logically organized for both end-users and internal content managers.

UX & Web Design Designing for Clinical Discovery The UX strategy focused on creating seamless product discovery paths. The interface was designed to present specialized medical equipment with clarity, empowering medical professionals to evaluate clinical applications quickly and make informed purchasing decisions.

Outcome Itzel launched as a robust, scalable digital platform tailored specifically for the women's health sector. The combination of a clear UX content strategy and a headless CMS architecture provided a seamless and highly specialized clinical e-commerce experience.

This project was developed in collaboration with an outstanding engineering team.

Special thanks to: Eder Hernández Avendaño (Front-End Development) María de la Paz Medina Guzmán (Development)