Sovior - not /Sav-ior/

Sovior embarked on its story to revolutionize hospitality, fusing ageless charisma and contemporary amenities to craft a memorable encounter for its guests. Every detail of Sovior radiates richness, from the tastefully decorated rooms and suites to the exquisite dining selections and rejuvenating spa services. Sovior shines as a beacon of tastefulness, presenting a retreat of refinement and luxury.

Drawing inspiration from the perpetual beauty of classic living, the design endeavors to explore the new age experience infused with vintage style. Its ultimate goal is to create an atmosphere of unmatched ritz and royal allure that emits grace and elegance. This idea is represented in the mood board below.

In my quest to discover the ideal color scheme for the brand, I came across colors that are imbued with a sense of grandeur and opulence. They blend effortlessly alongside the modern world while still possessing an enduring charm.

As for the typography, I chose a combination of a bold and curvaceous typeface, utilizing both regular and italic style to maintain a contemporary vibe. This decision eventually led to a refined wordmark. Each variation underwent numerous revisions to ensure the visual appeal aligned perfectly with the desired outlook. The fusion of this concept and outline ultimately gave birth to a strategic tagline, "Timeless perfection," which truly encapsulates the essence of the brand. The result was a wordmark that epitomizes excellence in style.

The design draws inspiration from classic lifestyle elements, incorporating typography, rich color palettes, and an overall aesthetic that invokes nostalgia with contemporaneity. The primary colors feature rich shades of green, mint cream, and yellow metal, moreover the typography selection follows a similar pattern with bold lines and classic pose.

The imagery is also clean and luxurious, creating a sophisticated atmosphere. This visual language is consistent throughout the designs, from the website's user interface to the promotional materials, providing a cohesive brand experience that immerses the audience in an ambiance of quality and extravagance.

The website design of ‘Project Sovior’ effortlessly combines the allure of vintage aesthetics and a present-day prespective, to provide visitors with a visually captivating emprise. Every page has been carefully designed to capture the essence of richness and sophistication, featuring clean layouts and easy-to-use navigation for a user-friendly interface. From the homepage to the booking process, every detail conveys a sense of elegance and class, inviting guests to embark on a journey of indulgence and relaxation.

This project showcased a blend of modern luxury and nostalgia, delivering a brand identity that is as enchanting to capture the minds of the seekers of high living.