Gal and Jane Fitness is a thriving community led by two siblings who are passionate about promoting a healthy lifestyle. Originally, it began as a small community offering free advice on fitness matters, but it has recently evolved into a vibrant gym community that motivates individuals to prioritize their well-being and embrace a fit and fulfilling life!

My creative journey always commences with traditional sketches and drafts, allowing me to soulfully connect with the vision and breathe life into my designs.

With a burning desire to embrace a healthier lifestyle, the designs was crafted to exude a captivating blend of passion and refreshing simplicity. Creating a design that emphasises boldness without appearing too loud or overwhelming was quite a challenge. To achieve this, I carefully selected a primary capitalized clean typeface for the word mark and the pictorial mark itself is a dumbbell with a subtle heartbeat in the center, that adds a twist to the image and signifies the importance of good health. The vibrant peach color on the dumbbell adds a lively tone to the logo, contrasting beautifully against a clean white canvas. After a back and forth session to coin an official tagline I came up with ‘Vitality at its peak’, which speaks volumes for the brand.

Gal & Jane Fitness brand image radiates an invigorating representation of the modern fitness lifestyle.

With its simple-bold color palette and striking graphics, the brand represents a sense of strength and determination that resonates with its target audience.

Each element of the brand's visual identity, from its logo to its marketing materials, beautifully captures the essence of the brand's core values of health and vitality. They ultimately collide to convey a message of empowerment and motivation. In a crowded market, the Gal & Jane Fitness brand stands out as a beacon of inspiration and vitality.