Brand Positioning: Fahiru Clothing
Rebecca Oyosoro
Naming, strategy, and brand identity for a new female casual apparel brand.
Fahiru, an exquisite fashion label exclusively designed for women, emerged onto the scene in 2023. With an unwavering dedication to creating casual yet sophisticated attire for the modern-day young women, especially the vibrant Gen Zs, Fahiru has quickly become a symbol of elegance and style.
In order to captivate its target audience, I collaborated closely with the visionary founders to ingeniously concoct a name that seamlessly blends their individual identities while incorporating elements from their names.
After a thorough research, it was clear to me what brand voice would align with the brand's goals and mission, which was in summary to be perceived as a classy brand for young women that portrays quality, confidence, and versatility.
The Process
The process involved key aspects of branding such as crafting a befitting logo, color scheme, typography, positioning, tone of voice, and social media presence.
Based on the founder's preference the primary logo style is a combination logo that is eye-catching, with a sketch of a woman on a hat wearing a sharp red lipstick, to convey boldness and class. The logo is supported by the ‘Abril Fat Face’ typeface which is boldly and elegantly marked across the bottom of the image in a circle, and a clear-cut typeface for the tagline.
Apart from the primary logo, I created a secondary logo, sub-mark logo, and favicon, that aligns with the primary logo, to be used in different formats, for social media profiles, business cards, Social media profile images, website footer, mobile website header, and other important placements.
A simple color scheme consisting of a primary dark brown hue, and white, spells out a sense of allure for the overall feel of the brand identity.
Visuals are designed to show the brand’s versatile and comfortable qualities while showcasing the design, fit, and characteristics of the products.
I collaborated closely with the founders of Fahiru throughout the entire project, enabling me to gain a thorough comprehension of the brand's aspirations and requirements in both the immediate and long-term future. By enhancing the brand's clarity and instilling confidence, I equipped the business with the necessary resources to successfully launch and established myself as a reliable partner as the company expands.
Your Vision To Life
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Posted Apr 26, 2024
Naming, strategy, and brand identity for a new female casual apparel brand.
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