After a thorough research, it was clear to me what brand voice would align with the brand's goals and mission, which was in summary to be perceived as a classy brand for young women that portrays quality, confidence, and versatility.
Visuals are designed to show the brand’s versatile and comfortable qualities while showcasing the design, fit, and characteristics of the products.
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Posted Apr 26, 2024
Naming, strategy, and brand identity for a new female casual apparel brand.
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