Social Media and Content Copywriting for Cleva and LinkedIn

Role: Content & Copywriter Focus: Social media copy, captions, video scripts, email announcements, community responses Primary Brands: Cleva, Personal LinkedIn Brand

This case study focuses on my copywriting work across social media and content marketing, where the goal was not just to write engaging words, but to drive clarity, connection, and action.

For both Cleva and my personal LinkedIn brand, I crafted copy that explains complex ideas simply, encourages conversation, and supports growth objectives. I worked across multiple formats, ensuring each piece felt human, intentional, and aligned with the brand voice.

My approach to social and content copy centres on three principles:

Clarity: Making complex ideas easy to understand

Relevance: Speaking directly to the audience’s real problems

Action: Encouraging engagement, clicks, or sign-ups without sounding salesy

1. Social Media Captions (Cleva)

I wrote social media captions to support product launches, feature updates, and user education. The focus was on explaining value quickly, using simple language and relatable scenarios.

Example: "Getting paid in dollars shouldn’t feel complicated. With Cleva, you can receive USD, convert instantly, and spend without stress. No long processes. Just clarity."

2. Video Scripts (Cleva)

I wrote short-form video scripts used for product explainers and announcements. These scripts were designed to hook viewers early, guide them step by step, and end with a clear takeaway.

Example (Excerpt): "If you earn in dollars but live in Nigeria, this is for you. With Cleva, you can receive USD, convert instantly, and use your money without hidden hurdles. Here’s how it works…"

3. Product Announcement Emails (Cleva)

I wrote product announcement emails that balanced excitement with clarity. Each email focused on what’s new, why it matters, and how users can benefit immediately.

Example (Excerpt): "We’ve made receiving dollars even easier. You can now fund your Cleva account faster, convert instantly, and stay in control of your money. Here’s what’s new and how to get started."

4. Community Engagement & Comment Responses (Cleva)

Beyond writing posts, I actively responded to comments and DMs. These responses were written to feel human, supportive, and on-brand, helping build trust and community.

Example: "Totally get this concern. That’s exactly why we built Cleva to remove those delays. If you need help setting it up, we’ve got you covered."

5. Personal LinkedIn Content Copy

For my personal LinkedIn brand, I wrote educational and reflective content designed to spark conversation and provide real value.

One standout carousel post titled “7 Chrome Extensions I Absolutely Love” combined short, scannable copy with clear explanations, making it easy to save, share, and return to.

Step-by-step storytelling

Practical, tool-led value

Conversational tone that invited discussion

Strong engagement across Cleva’s social channels through clear, relatable copy

Product announcements that supported feature adoption

Community responses that strengthened brand trust

High-performing LinkedIn content driven by useful, shareable content