Comprehensive Social Media Management for Diverse Brands

Role: Social Media Manager for Cleva Scope: Social media strategy, content creation, copywriting, community management, DMs, mentions, and performance tracking

This case study highlights my work managing Cleva’s social media end to end. My role went beyond posting content to owning strategy, execution, daily community engagement, and ongoing optimization.

The goal was to use social media as a growth and trust channel by clearly explaining Cleva’s products, responding to users in a human and timely way, and supporting launches and campaigns with consistent, benefit-led messaging.

My work covered content planning, copywriting, short-form video direction, trend adaptation, performance tracking, and hands-on community management across Cleva’s social platforms.

As Social Media Manager for Cleva, my responsibilities included:

Developing and executing a cohesive social media strategy aligned with Cleva’s brand and growth goals

Concepting, creating, and publishing high-quality content including reels, stories, posts, and short-form videos

Writing clear, relatable copy for product education, feature updates, and announcements

Maintaining a consistent visual identity and brand voice across platforms

Staying ahead of relevant trends and adapting them in a way that fit Cleva’s tone and audience

Managing comments, DMs, and mentions to build trust, loyalty, and community

Tracking performance metrics, sharing insights, and optimizing content based on what performed best

Collaborating closely with internal teams to support launches, campaigns, and key brand moments

Product education, community trust, feature adoption, and growth

For Cleva, I managed social media from strategy to execution. This included content planning, copywriting, video scripts, and direct engagement with users through comments, DMs, and mentions.

Social media copywriting for product launches, feature updates, and user education

Short-form video scripts for announcements and explainers

Community management across comments, DMs, and mentions

Supporting campaigns and launches with clear, benefit-led messaging

Video Script Examples: Check out the video scripts that I've written here.

Community Response Examples: Here are some examples of social media posts and comment replies that highlight how I manage conversations, clarify product questions, and build trust within the Cleva community.

Increased trust through fast, human responses

Strong engagement driven by clear, relatable content

Improved feature awareness and adoption