Case Study: SEO Content Writing for Cleva (B2B & B2C Saas)
Demilade Oni
Case Study: SEO Content Writing for Cleva (B2B & B2C)
Project Overview
Cleva is a fintech company helping individuals, freelancers, creators, and businesses across Africa access USD banking and seamless cross-border payments. My role was to build a scalable SEO content engine that would:
Capture high-intent search demand across B2C and B2B audiences
Educate users on complex financial topics in simple, relatable language
Drive qualified organic traffic that converts into product usage
Position Cleva as both a trusted financial partner and a thought leader
I wrote long-form, search-optimised blog content targeting everyday Nigerians, freelancers, remote workers, creators, and growing businesses that deal with USD payments.
The Process
Every piece followed a structured, research-led workflow designed for both SEO (Search Engine Optimisation) and AEO (Answer Engine Optimisation).
Phase 1: Keyword & Search Intent Research
Used SEMrush to identify high-volume, high-intent keywords and content gaps
Analysed SERPs to understand search intent (informational vs transactional)
Mapped primary keywords, secondary keywords, and People Also Ask questions
Prioritised keywords that aligned directly with Cleva’s core products
Phase 2: Content Planning & Expert Research
Created detailed outlines with clear H1–H3 structures
For technical or sensitive topics, I conducted expert interviews to ensure accuracy and depth
Balanced SEO requirements with real user pain points and local context
Phase 3: Writing for Humans and Search Engines
Simple, conversational language tailored to Nigerian audiences
Clear explanations of financial concepts without jargon
Strategic internal linking and natural keyword placement
Strong product positioning without sounding salesy
Phase 4: SEO & AEO Optimisation
Optimized content using Yoast SEO Pro (readability, metadata, internal links)
Added FAQ sections to capture featured snippets and People Also Ask results
Wrote SEO-friendly titles, meta descriptions, and structured headers
Published and monitored performance via Google Search Console
SEO Wins I’m Most Proud Of
After writing and optimising over 60 SEO-driven articles for Cleva within a year, these pieces stand out as my strongest work. They combine deep research, clear storytelling, and intentional SEO strategy to drive real business impact. Some were informed by expert interviews, while others were driven by trend-led keyword opportunities; however, all were built to rank, educate, and convert.
1. Nigeria Tax Reform 2026: Everything Freelancers and Remote Workers Need to Know
Why this piece stands out:
For this article, I conducted interviews with two senior tax professionals at RegCompass to gain first-hand insights into Nigeria’s proposed tax reforms. This allowed me to translate complex policy changes into practical guidance for freelancers and remote workers.
i. Published at a time when many freelancers and remote workers were confused about the new tax law, and misinformation was widespread
ii. Broke down complex policy changes clearly, helping readers separate facts from misconceptions
iii. Expert-led insights from senior tax professionals increased trust and accuracy
iv. Strong informational search intent during a high-uncertainty period
v. Positioned Cleva as a reliable, timely guide for compliance and financial planning
2. Emerging Trends Shaping B2B Payments and What It Means For Your Cross-Border Business
Type: B2B Saas Content
https://www.getcleva.com/blog/cross-border-b2b-payment-trends-2025
This article targets founders, finance teams, and operators navigating international payments. I focused on trend-driven keywords while tying insights back to real operational challenges faced by African businesses.
Why this piece stands out:
i. Clear B2B positioning
ii. Trend analysis with practical relevance
iii. Supports Cleva’s business-facing product narrative
3. How to Open a Dollar Account in Nigeria With Ease
Type: B2C SEO Content (Top Performer)
https://www.getcleva.com/blog/how-to-open-a-dollar-account-in-nigeria-with-ease
This is one of my highest-performing SEO articles. It targets broad but high-conversion keywords and explains dollar accounts in a way that feels accessible to everyday Nigerians.
Impact:
Ranked on Page 1 of Google for high-intent keywords such as:
“dollar account”
“dollar account in nigeria”
“how to open a dollar account in nigeria”
183,000 impressions and 2.08k clicks from a single article
Why this piece works:
i. Strong educational foundation
ii. Clear product positioning
iii. Optimized for featured snippets and FAQs
4. Receiving Dollar Payments in Nigeria: Best Platforms and What to Avoid
This article addresses a major pain point for freelancers and remote workers receiving international payments. I structured it to compare options clearly while highlighting common mistakes.
Why this piece stands out:
i. Comparison-style content with strong search demand
ii. Clear risk education builds trust
iii. High relevance to Cleva’s core use cases
5. How to Earn From TikTok in Nigeria Without a US Bank Account
Type: Creator Economy SEO Content
https://www.getcleva.com/blog/earn-from-tiktok-in-nigeria-without-a-us-bank-account
This post taps into creator economy search trends among Nigerian creators trying to monetise TikTok without access to a traditional US bank account.
Why this piece stands out:
i. Trend-driven topic with long-term demand
ii. Clear breakdown of monetization barriers
iii. Built for creators, not just search engines
6. Understanding Financial Trauma: How Past Experiences Shape Money Decisions
Type: Thought Leadership Content
https://www.getcleva.com/blog/understanding-financial-trauma-how-past-experiences-can-shape-your-financial-future
This piece goes beyond traditional fintech SEO to establish emotional connection and trust. It explores how past financial experiences influence money decisions.
Why this piece stands out:
Strong emotional storytelling
Positions Cleva as empathetic and user-first
Expands brand authority beyond transactional content
Results & Impact
Consistent Page 1 rankings for high-intent fintech keywords
Significant growth in organic impressions and clicks
Content supporting both user acquisition and brand trust
Clear separation and optimisation for B2C and B2B audiences
Like this project
Posted Jan 13, 2026
Achieved page 1 rankings for high-intent keywords, driving 183k impressions and 2.08k clicks from a single article through SEO-driven B2B and B2C content.
Likes
1
Views
1
Timeline
Jan 6, 2025 - Jan 20, 2026
Clients
Cleva
