Role: Social Media Designer & Copywriter Clients: Cleva, Earna, Frootaz Place, Curious Page, Helia Collective, Personal LinkedIn Brand Scope: Social media design, copywriting, moodboards, content strategy Formats: Static posts, carousels, infographics, branded visuals

Across multiple brands and personal projects, I’ve worked on creating social media designs that do more than look good. My goal has always been to design content that communicates clearly, supports brand positioning, and encourages engagement.

For each project, I handled both the visual direction and the copy, ensuring every design told a complete story on its own. This included developing moodboards, defining visual styles, and translating brand voices into consistent, scroll-stopping content.

Before designing, I focused on understanding:

The brand’s personality and tone

Target audience behaviour on social platforms

The role social media played for the brand (growth, education, community, or conversion)

This helped shape not just how designs looked, but what they needed to communicate.

For each brand, I created moodboards to:

Define colour palettes, typography, and layout styles

Establish visual consistency across posts

Align designs with brand values and audience expectations

These moodboards served as the foundation for all design decisions.

I designed and wrote copy for:

Static social posts

Carousel posts for education and storytelling

Infographics to simplify complex ideas

Product brochures

By handling both design and copy, I ensured that visuals and messaging worked together seamlessly rather than competing for attention.

Designed some educational and promotional social content to support product launches, feature updates, and user education. Content focused on clarity, trust, and simplifying financial concepts.

Formats: Carousels, infographics, static posts

Created visually engaging designs that reflected the brand’s playful and consumer-focused personality. Emphasis was placed on colour, relatability, and clear messaging.

Formats: Static posts, promotional graphics

Worked on social media designs and a product brochure, handling both copy and design. The focus was on clarity, trust, and explaining the product in a way that felt approachable to users.

Formats: Static posts, carousels, product brochure

Worked closely with the founder to build a consistent visual identity for social media. Designs supported community-building efforts and reinforced the brand’s thoughtful, people-first positioning.

Formats: Carousels, static posts

Helia Collective

Designed clean, modern visuals that aligned with the brand’s aesthetic and values. In addition to social media designs, I worked on a product brochure, handling both copy and visual layout to clearly communicate the offering.

Formats: Static posts, branded graphics, product brochure

Personal LinkedIn Content

Designed and wrote content for my personal LinkedIn brand, experimenting with layouts, storytelling formats, and educational carousels to drive reach and engagement.

One standout carousel post titled “7 Chrome Extensions I Absolutely Love” achieved:

The carousel format allowed readers to digest the content step by step, making it highly shareable and easy to return to as a reference. It demonstrates how I create content that is both useful and engaging, while also driving visibility for featured tools and supporting organic brand growth.

Formats: Carousels, static posts, infographics

Improved visual consistency across brand social channels

Higher engagement through clear, education-led designs

Strong alignment between visuals, copy, and brand voice

High-performing LinkedIn carousel content with strong saves, shares, and impressions

Content that supports growth, trust, and community building