Xython Biotech had years of experience in biotechnology and analytical services, but its website no longer reflected the work. We designed a new brand identity and website for the researchers, institutions and industry partners who need to understand what the company does.
Explaining the science
The old digital presence wasn't keeping up with the company's expertise or size. Visitors needed a clearer way to understand its services and see the credentials behind them.
We worked on the identity and website together, so Xython could present its work consistently as the company grew.
The brand identity
The logo, type and colours were designed to make Xython look as precise and dependable as its scientific work. We kept the system simple enough to use across screens and print, with room for future applications.
The primary logo.
The geometric logomark, designed around growth and scientific progress.
The Xython wordmark.
Logo variations for screens, print and environmental applications.
Xython's colour palette.
Type chosen for readable text across digital screens.
The website
The desktop website.
Capabilities, credentials and partner information arranged by importance.
The mobile website.
Layouts for presenting Xython's research capabilities.
The laboratories, researchers and facilities behind the work.
What changed
The new identity and website give Xython a consistent way to introduce itself and explain its services in more detail. Researchers and partners can find its capabilities, credentials and facilities in one place.
We designed Xython Biotech's brand identity and website to make its biotechnology and analytical services easier for researchers and partners to understand.