OLA Electric: Campaign Creative

OLA Electric runs offers throughout the year, and each campaign needs artwork in several sizes. We designed posters for its scooters and motorcycles, covering an Onam offer, the cost of switching from petrol, and S1 pricing.

We also made festive frames that the team could use for other messages.

Prices, running costs, warranty terms and EMI conditions all had to fit on the same poster. The layout also needed to work as a wide banner, a square post and a tall print without starting over each time.

We kept the order simple: OLA Electric at the top, followed by the headline and offer details, with the vehicles below.

A red scooter and a grey motorcycle sit on deep green, with gold drawings of palms and boats behind them. We wanted the festival to be visible while leaving enough room to read the offer.

The headline advertises up to ₹10,000 off. Underneath are a free 5-year battery warranty and 25% off MoveOS+. We adapted the artwork for wide, square and A5 formats, and made a pink version too.

The petrol-to-EV series leads with running costs: ₹0.17 per km for electric against ₹2.5 per km for petrol. Range, top speed and 0-40 time sit underneath.

We used the same blue and red scooters in a black version and two light versions. The light posters include the EMI terms: zero downpayment, zero processing fees and interest as low as 6.99%.

For the S1 series, the starting price of ₹76,499 takes up most of the headline. Finance details sit across the bottom, with the blue and red scooters above them. We made white and black versions.

We drew floral borders around an arch, with the OLA mark at the top and space in the middle for a message. The frames come in plum, green and purple, each with flat and gradient versions.

The posters share the same layout. For another offer, the team can change the headline, numbers and colours while keeping the rest in place.