Cortekz: Brand Identity and Website
Avikshith Rao
The Cortekz icon beside a profile silhouette in grey and blue.
Cortekz
Cortekz builds AI software for engineering design firms, healthcare providers, and insurance and legal teams. The company is based in London and was founded by alumni of REC Trichy and IIT Madras.
They came to us with three products and no shared identity. We designed the logo, chose the type and colours, and built a website to explain what each product does.
Three products under one name
Cortekz sells Prowiz, CRISp and BioFabric to buyers as different as engineering firms, clinics and car rental fleets.
The identity needed to suit compliance and clinical work while making the company's focus on AI visible.
The logo
We drew rounded paths that connect like a circuit, with a small square set apart from them. The idea was to suggest a signal moving through a system.
A light wordmark sits alongside the icon. Both work on black, white and blue.
White logo on black.
Blue logo on white.
White logo on a blue gradient.
Black logo on white.
Blue and Halyard Display
The palette combines Onyx and Charcoal with two blues, light grey and warm white.
We made six gradients that run from near-black into blue. Halyard Display gives the team eight weights, from Thin to Black, for uses as different as headlines and data tables.
Onyx, Charcoal, Blue Deep, Blue Primary, Surface Light and Chalk.
Six gradients from near-black through blue to off-white.
Halyard Display in eight weights, from Thin to Black.
The website
The home page introduces Cortekz's pitch: AI at the core of business operations. Beside it is an isometric stack of layers, with the Cortekz icon on top.
Further down, a customer quote sits next to figures from the company: 18x faster P&ID compliance checking and 60 to 70% faster proposal turnaround. Cards link each industry to its product, and a large wordmark closes the footer.
The home page hero, with the Cortekz icon on an isometric stack.
A chief operations officer's quote beside Cortekz's product figures.
The founders' introduction and cards for Prowiz, CRISp and BioFabric.
The footer and Cortekz wordmark.
What we delivered
Cortekz has one logo, colour palette and type family to use across its products. The website brings all three together and gives each its own introduction.
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Posted Nov 6, 2026
Brand identity and a website for Cortekz, bringing Prowiz, CRISp and BioFabric under one name.
