The app is an influencer management platform that enables brands and marketers to easily find and collaborate with influencers. The platform is designed to streamline the process of identifying, reaching out to and working with influencers on social media. The app is currently in its early stages of development and requires research to better understand user needs and improve the product.

The VIral Bee Team were faced with some major challenges with their current product, the challenges faced were majorly issues with aesthetics, usability and onboarding constraints and they needed to re-evaluate their current position by providing solutions to these challenges.

Aside from the basic competitive research and some qualitative/quantitative data, I accompanied by customer support lead and PM, we conducted interviews with 8 users, from the usability sessions with the users, we extracted some constructive human insights. Generally, they appreciated the speed of the app. The most frequently met weak point was that “they had issues with understanding some of the flows that lead to creating or accepting proposals from influencers and also some new users complained of facing challenges during the onboarding process”.

After meeting and interacting with the PM and Customer Support Lead, we came to a logical conclusion to redesign the entire mobile app and also re-evaluate some of the user flows as well.

So we set on the journey of re-branding and redesigning the Viral Bee Mobile App.

The goal of the research is to gather user feedback and insights to improve the app’s user experience and to identify user pain points that need to be addressed in order to make the app more appealing to users.

To gain insights on how to improve the influencer management app, we conducted a survey and interviews with current users of influencer marketing platforms.

We selected a group of 10 influencers and 10 marketers to participate in the research study. All participants have experience using influencer marketing platforms for campaigns.

We conducted a 30-minute survey with each participant and followed up with a 1-hour interview with each user. The survey consisted of multiple-choice questions and open-ended questions, while the interview was more in-depth and focused on user pain points and feature requests.

User Interface: The UI of the app was considered too cluttered, and users felt overwhelmed with information on the platform. They suggested a cleaner and more intuitive interface that makes it easier to navigate through the app’s features.

Discovery Process: Users reported that finding relevant influencers was time-consuming and required a lot of manual work. They requested a feature that would enable them to filter and sort influencers based on different criteria, such as location, industry, and follower count.

Payment Process: Users reported that the payment process was unclear and confusing. They requested a more transparent payment process and an easier way to track payment details.

Analytics: Users wanted more detailed analytics on their influencer campaigns, such as reach, engagement, and conversion rates. They suggested adding a dashboard that shows real-time metrics and tracks the performance of campaigns over time.

The expected deliverables which includes the following were delivered at the end of the contract.

01 Usability Audit Report

02 User Research Findings

03 User Journey and User Flows

04 Style Guide and Design System

05 UI Screens

06 Prototypes

07 Hand-Off Documentation

I was hired as a Freelancer from upwork to redesign the Viral Bee Mobile App, i was primarily tasked with condcuting a Usability Audit, Conduct User Research and apply my findings in designing a new user journey and flows for the entire mobile app.

While working on the project, despite several challenges, iterations and feedback loops from the Team, i was able to breakthrough and deliver the vision of the Viral Bee Team in the newly redesigned App.