Led the product design team in successfully building and launching a bookkeeping app, resulting in the app receiving $8 million in pre-seed funding after its launch.

Orchestrated the design strategy and execution, ensuring the app's user experience was intuitive, efficient, and aligned with target users' needs.

Implemented a user-centered design process, conducting extensive user research and usability testing to gather valuable insights and iterate on the app's design.

Collaborated closely with cross-functional teams, including developers and stakeholders, to align design goals with technical feasibility and business objectives.

Established design standards and guidelines, fostering consistency and coherence in the app's visual design and interaction patterns.