Sales Funnel Page | Web Dev + UI Design+ Illustration
Project Overview
Employee Recognition & Healthcare HR: UI Design • Custom Banner • Web Development
Client: Bucketlist
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Industry: Employee Recognition & Healthcare HR Solutions
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Project Type: Website Design + Development (custom coded)
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Tech Stack:
Design & Prototyping: Figma, Photoshop
Web Development: Custom Code WordPress Development (Non-Elementor)
Analytics & Tracking: Google Tag Manager, Google Analytics, Hotjar, Yoast, Optinmonster
CRM & Marketing: Mailerlite, Hubspot,
Cloud & Security: Cloudflare, Let's Encrypt SSL Integration
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NEW Revamp Website
Objective
To design and develop a high-converting lead generation landing page for Bucketlist Rewards, targeting Healthcare HR decision-makers. The goal was to communicate the platform’s AI-driven recognition solutions in a clear, persuasive, and frictionless way, driving demo sign-ups and positioning Bucketlist Rewards as a leader in healthcare employee engagement.
Scope of Work
User-Centric UI/UX Design
Developed a conversion-optimized landing page with a clear value proposition and strategic content hierarchy.
Prioritized trust-building elements like healthcare case studies, client logos, and compliance badges.
Ensured mobile-first responsiveness to cater to HR professionals accessing on-the-go.
Brand-Aligned Visual Storytelling
Created custom illustrations of healthcare recognition workflows to visually convey impact.
Applied Bucketlist’s brand colors with warm tones to enhance trust and engagement.
Custom WordPress Development
Built dynamic, flexible sections for case studies, FAQs, and demo forms with conditional logic for tailored user experiences.
Implemented SEO best practices targeting keywords like "healthcare employee recognition solutions" to attract organic leads.
Optimized performance, achieving 95+ PageSpeed scores for seamless user experience.
Challenges
Engaging Time-Strapped HR Teams: Healthcare HR professionals have limited time and need straightforward, persuasive messaging.
Communicating AI & Data-Driven Features: AI-based recognition tools needed to be easily understood without technical complexity.
Building Trust in a Competitive Market: The page had to stand out while addressing concerns around compliance, effectiveness, and ROI.
Strategic Solution
Messaging Tailored to Healthcare HR
Opened with pain-point-driven headlines (“Reduce Turnover with AI-Driven Recognition”) to immediately connect with audience needs.
Integrated ROI-focused case studies showcasing measurable retention improvements.
Frictionless Conversion Journey
Used sticky demo request buttons and short-form sign-ups to remove barriers.
Included testimonial carousels from existing healthcare clients to reinforce credibility.
Performance-Optimized Development
Lightweight custom WordPress coding ensured fast load times.
Conditional logic in forms dynamically adjusted questions based on user responses, streamlining the sign-up process.
Results
📈 23% increase in demo sign-ups within the first 60 days.
📉 15% lower bounce rate compared to previous landing pages.
🚀 30% faster page load speed, leading to better engagement.
🔍 Higher organic reach through targeted SEO, bringing in qualified healthcare HR leads.
Conclusion
By combining a healthcare-focused UX, strategic messaging, and high-performance development, we helped Bucketlist Rewards create a powerful conversion funnel that drives demo sign-ups and positions them as an industry leader in employee recognition for healthcare organizations.
Need a Landing Page That Converts?
Let’s build your pipeline and increase demo sign-ups with high-converting sales funnels. Get in touch today!
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What the client had to say
Anush was professional, responsive, and efficient. He designed and developed a website page for us, meeting tight deadlines while delivering high-quality work. He understood our unique needs and executed them seamlessly, we would recommend.
Grace McNeill, Bucketlist
Feb 24, 2025, Client
Posted Feb 17, 2025
SALES FUNNEL PAGE: High-converting landing page for Bucketlist Rewards: UI/UX design, custom illustrations & WP dev for Healthcare HR.
Likes
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Views
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Timeline
Feb 6, 2025 - Feb 22, 2025
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