NGO Child Welfare Site | UI Design + Web Dev

Anush | Ex- Freshworks

Redesigning a Nonprofit Website to Inspire Sponsorship & Global Impact

Client

Children of Hope Africa

Industry

Nonprofit / Faith-Based Charity / Social Impact

Challenge

Children of Hope provides long-term care, education, and family support for orphaned and abandoned children in Kenya. Their previous site lacked emotional storytelling and clarity around donation programs. The challenge was to create a digital experience that connects with donors’ hearts, communicates trust, and drives sponsorship conversions while keeping the tone hopeful and human-centered.

Solution

We redesigned the website with warmth, structure, and emotional depth:
Story-Driven Information Architecture — organized content around “Our Mission,” “Our Homes,” and “How to Give.”
UI/UX Design — crafted a calm, compassionate interface using soft tones, strong imagery, and faith-based cues.
Copywriting & Storytelling — emphasized transformation stories and the human impact of sponsorship.
Donation Experience — designed a clear, frictionless flow for recurring and one-time giving.
Web Development — responsive build optimized for readability, mobile donations, and accessibility.

Results / Impact

The new website strengthened Children of Hope’s digital presence and donor engagement:
Emotional Connection — storytelling-driven design builds empathy and trust with potential sponsors.
Simplified Giving Journey — clear CTAs improved donation flow and engagement.
Global Credibility — design aligned with international nonprofit standards.
Scalable for Growth — modular system supports new stories, campaigns, and events.

Tags

UI/UX Design for Nonprofits
Storytelling & Donor Engagement Design
Donation Flow Optimization
Responsive Website Development
Accessibility-First Web Design
Copywriting for Social Impact
SEO & Global Outreach Strategy
Modular Design Systems

Live Site

Let’s Build What’s Next — Together.

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Posted Apr 3, 2025

Designed Children of Hope’s website to communicate their mission of providing homes and education for orphaned children — creating an emotionally resonant.

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