An AI product that guides first-time founders through starting a business. I ran a 224-response demand survey to set the persona and product direction, designed the mobile-first app UX/UI including the AI assistant (structured answers, confirm-before-acting cards, clear AI disclaimers), and designed and built the marketing site. I worked with a development partner, who owned the back end and production build. Research to a working internal beta took 8 weeks; it was never released publicly.
Full case study: ericknolasco.com/work/biznav
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Research, product direction and mobile-first UX/UI for an AI assistant. Research to internal beta in 8 weeks.
