The Future Tradie Report is Australia’s first foresight report shining a light on emerging residential trade small businesses. I designed the digital experience and contributed to the brand identity, and assisted in the Webflow development.

I transformed dense research into an engaging, interactive experience. By combining data, audio, and video interviews, the storytelling came through real tradespeoples' stories. Visitors can explore insights at their own pace - through profiles, clips, and visuals that bring each theme to life.

A bold brand system was built to stand out against other insight reports. With clear iconography, color-coding, and an unorthodox grid, the design guides users through a layered experience. I leveraged my frontend knowledge to create a dev-ready system that brought it all to life, seamlessly.

With over 600 report downloads from industry analysts, and a featured showcase in the Sydney Morning Herald, the Future Tradie Report and its associated website has proved an invaluable marketing asset to Trout and Next.