Built with Framer
Marrow Brand Strategy
Joshua Braines-Mead
Brand strategy from the inside out
Marrow is a brand consultancy for ambitious leaders ready to unleash brand as a catalyst for confident, profitable growth. Not just another consultancy, they represent a new model for brand-led business transformation - strategy-led, commercially proven, and culturally embedded.
The Challenge
Before the redesign, Marrow’s site didn’t reflect the sophistication or clarity of their strategic process. It looked more like a placeholder than a credible brand.
The old Marrow website before the redesign.
Key issues included:
Minimal storytelling - the site didn’t communicate the brand promise or value.
No clear articulation of their approach or expected deliverables.
Shallow amount of content, leading to frustrated drop-offs.
Visually flat - it lacked the depth and presence expected from an agency.
No real examples or outcomes to build credibility.
The Opportunity
The redesign set out to build credibility and demonstrate expertise - creating a site that speaks directly to Marrow’s dream clients in outcome-led language. Every detail reinforces their position as a confident, strategic partner for ambitious brands ready to grow from the core.
A scroll-lock animation splits a detailed offering into digestible bites.
Unicorn Studio was used to create engaging animated heroes.
Micro-interactions make the experience worthy of a brand agency.
Case studies speak directly to business outcomes, and tell a complete story.
Marrow's process is split into a clear visual journey with detailed information available to explore.
Outcomes
Marrow's website transformation has positioned them for more valuable clients, with a clearer offer and a brand presence that reflects their evolution. With a refreshed digital identity, Marrow has the confidence needed to pitch to its dream customer base and grow into an established agency.
Awarded SOTD and OWDA on Orpetron
Josh is one of the rare designers who can take a thread of an idea and help to fully realise it in ways that you couldn't quite articulate yourself. He's what you dream of in a great design partner, and our collaboration on Marrow's website was not just seamless, it produced a result better than imagined. I love working with Josh, and I couldn't recommend him any higher.
- Lachie McKernan, Marrow
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Posted Oct 23, 2025
A outcome-led redesign that positioned Marrow as a trusted partner for ambitious brands ready to grow from the core.
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