Somerstone Property Group was born from the legacy of founder-led CRH Property, marking a shift into a collective approach beyond one person. Their vision was to elevate their digital presence to match their in-person credibility, offering trusted property investment advice to everyday Australians dreaming of financial freedom.

Before the redesign, CRH Property’s website didn’t reflect the modernity or professionalism of their service. It left customers feeling uncertain about trusting the brand, and put too much emphasis on the founder's personal brand.

We defined the goals for the redesign as:

Elevate the brand to reflect its growth from a founder-led business to a collective

Build trust and professionalism through design clarity and structure

Simplify the user journey to make the process feel calm and guided

Strengthen credibility through human storytelling and team visibility

Create a scalable digital foundation for future content and marketing

In a noisy industry full of cheesy hype, we took the opposite approach. By focusing on clarity and confidence in what we do, we designed a digital presence that earns trust through restrained, respectful presentation.