It’s a weird feeling when an arts venue feels like just a building.
Temperance Hall isn’t a room to rent out with four walls and a stage. It’s the home of queer dance in Australia.
But their website?
It felt more like a generic hall for hire.
No rhythm. No personality. No sense of the people who’ve moved through it.
They said: “It doesn’t feel like us.” And they were spot on.
The old site didn’t carry the energy, emotion, or life that lives in queer performance. It didn’t celebrate who they are. It just existed.
So I started exploring. But not in the way you’d think.
I didn’t look up awarded sites. I didn’t go searching for website inspiration.
I went digging through old recordings. Arts festivals, Midsummas past, everything in between.
And in that footage, I saw what was missing.
I pulled together performances, deep-cut socials, scattered bits of video. Cut it into a bold, emotional hero reel that showed, not told, who they were.
And straightaway, it felt like magic. You got it. You could feel the movement, the colour, the joy.
Temperance Hall wasn’t now just another venue. It was the face of Australian queer dance.
Here’s the thing though: The project never shipped. Life got in the way, as it does.
But it still sticks with me.
Because it’s a clear reminder of why I do what I do.
Not just to make something pretty. But to make it feel like you.
If your site doesn’t feel like you anymore - that matters to me.
Let’s chat if you’re curious what it could say instead.
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Posted Jul 8, 2025
Redesigned Temperance Hall's website to reflect its identity in queer dance.