A redesign for Peerless Air Products, redefining their existing site into a new experience integrated with Shopify. I led the design and worked closely with an inhouse developer who built it.

Peerless needed a website to match the quality of their products and people. I designed a CMS-powered experience with a bespoke look to create a repeatable, sophisticated template. It gives them full control - without compromising on craft.

A key focus was showcasing the people behind the brand - integrating photos and video throughout of the family to bring authenticity and personality that was missing before. Using their existing social content, I created reels and callouts to the experts living the brand.

Beyond a boost in online conversions, Peerless strengthened its position as an industry innovator - earning praise from dealers and customers alike for their new Shopfiy site.