YachtWay Sales and Landing Page Copywriting

The yacht listing industry hadn’t evolved since the ’90s. YachtWay is a modern, streamlined alternative, but we had to convince a deeply entrenched industry to try something new.

The goal: show yacht dealerships, shipyards, and brokers that upgrading wasn’t just possible, but essential.

I wrote the full page copy from scratch, including headlines, value props, CTAs, stats, pricing tiers, and FAQs.

My goal: to build trust with a traditional audience while introducing something refreshingly modern and effective.

Page structure and flow (content-first approach)

Hero copy and hooks to spark curiosity and credibility

Persona-driven sections that mapped directly to known pain points

Stats and facts to show industry-wide inefficiencies

Package pricing to simplify conversion

FAQs to preempt objections and reduce sales friction

Multiple CTAs for different levels of interest/readiness

Started with a user persona crafted by the team (goals, frustrations, needs)

Wrote the copy first in Docs—this defined the structure and visual pacing

Design followed the content, then we collaborated in Figma to refine

Iterated with the designer, CEO, and sales team—both in meetings and async

Did final QA on the live build for consistency and polish

Later, we refocused the page slightly to target brokers more directly, but the overall structure and voice still hold strong for all our seller types.

Became a key sales asset and landing page for lead generation

Shared widely in emails and marketing materials

Created a centralized place where potential sellers could learn about the platform and take next steps

Provided the first real expression of YachtWay’s voice, tone, and value prop in one place

I’m proud of how this copy helped launch the brand—it still feels exciting and relevant

I’d love to eventually see scroll depth and click data to keep optimizing the flow

This was one of those projects where strategy, design, and writing aligned beautifully