Block (Square) Web Page

Shifts & Team Communication are workforce management tools from Square (now part of Block, Inc.). They help small businesses manage scheduling, time tracking, labor costs, and payroll prep. The products were new, and we needed both high-level and nitty-gritty pages for leads to explore.

UX Copywriter

Co-wrote all web copy in collaboration with another writer

Led legal reviews, localization coordination, and QA

Helped present final copy to stakeholders

Hero/header copy (my H1 “Your time—streamlined” was selected in a team vote)

Section and feature copy explaining functionalities

CTAs and benefit statements throughout the pages

A full localization chart for global translation

Legal copy review documentation

Collaborated with another writer to draft copy in Google Docs

Met with design, dev, and stakeholder teams to align on structure and strategy

Personally handled legal review, implementing edits from Block’s legal department

Coordinated global localization and translation, managing spreadsheets and feedback

Participated in stakeholder presentation to explain voice and copy strategy

Took part in the QA process to approve the final launch versions

Gave Square Shifts & Team Communication clear, polished, conversion-optimized landing pages

Created a scalable foundation for international versions

Allowed sales and support teams to share a single link that answered product questions and encouraged conversion

This project gave me a chance to work inside a well-oiled ecosystem and flex my skills across UX writing, cross-functional collaboration, legal review, and localization. I’m proud of the clarity and cohesion of the page—and grateful I got to help launch such a useful tool for small businesses.