Interview Article: Dragonfly Trimarans

This article spotlights Carsten Steenberg, a Dutch dealership owner who brought Dragonfly Catamarans to the U.S. market.

Dragonfly is a game-changing yacht brand—sleek, foldable trimarans that defy industry expectations. The goal was to tell Carsten’s story in a way that captured both his personal journey and the brand’s quiet revolution.

I pitched, researched, and wrote the full piece, including:

Conducting a recorded, hour-long interview

Writing the full article draft

Revising with Carsten’s direct feedback

Publishing on YachtWay News

My goal was to create a piece that felt like sitting down with Carsten in person, complete with rich imagery and personal detail.

A narrative-driven, interview-based feature (1100 words)

Subtle brand storytelling for Dragonfly Catamarans

Conversational, intimate tone tailored for YachtWay News

Supplemented with personal touches (e.g. a photo of Carsten’s office view)

Scheduled and recorded the interview via phone

Drafted the article based on his life story and industry insights

Shared a Google Doc for review and incorporated his edits

Published with minimal friction

If I were to do more like this, I’d incorporate a formal release form just to streamline permissions.

Carsten was thrilled with the final article and praised the writing [”OMG this is so great - You nailed it - with great gratitude I wish you and your family a wonderful Thanksgiving.”]

He was able to share it on social media and use it as a brand asset

Internally, it helped set the tone for future storytelling on YachtWay News

I’m deeply proud of this one. It let me use voice, tone, and pacing in a way most UX work doesn’t

I'd love to do more profile-style writing like this in the future

Of course, I could adjust and refine it forever, but I’ve learned to let go.