EasyGrocer. A 0→1 grocery product built around savings and t... by Zhenya MarEasyGrocer. A 0→1 grocery product built around savings and t... by Zhenya Mar
EasyGrocer. A 0→1 grocery product built around savings and t...
EasyGrocer. A 0→1 grocery product built around
savings and trust.
Me as a founding product designer
Context: EasyGrocer is a product for people who buy groceries for a two-person household and feel they overpay. You add your usual list, EasyGrocer shows which nearby store is cheaper for the whole basket and how much you save.
What I did
- Acted as product and UX lead next to the founder.
- Designed the full flow: first touch → list → store comparison → choice where to buy.
Results
- The team got a clear zero-to-one product: users, problem, flows and money model.
- A high-fidelity flow from first touch to savings screen is ready for build and fundraising.
- In alpha tests about 80% of users reached the basket screen; most drop-off came from bugs, not from the concept or UX.
EasyGrocer. A 0→1 grocery product built around
savings and trust.
Me as a founding product designer
Context: EasyGrocer is a product for people who buy groc...