EasyGrocer. A 0→1 grocery product built around savings and t...

EasyGrocer. A 0→1 grocery product built around savings and trust.

Me as a founding product designer

Context: EasyGrocer is a product for people who buy groceries for a two-person household and feel they overpay. You add your usual list, EasyGrocer shows which nearby store is cheaper for the whole basket and how much you save.

What I did - Acted as product and UX lead next to the founder. - Designed the full flow: first touch → list → store comparison → choice where to buy.

Results - The team got a clear zero-to-one product: users, problem, flows and money model. - A high-fidelity flow from first touch to savings screen is ready for build and fundraising. - In alpha tests about 80% of users reached the basket screen; most drop-off came from bugs, not from the concept or UX.