Plan UP — Beeline Mobile App Plan UP was Beeline’s most prem...

Plan UP — Beeline Mobile App

Plan UP was Beeline’s most premium mobile tariff built to increase long-term customer value through gamification, loyalty mechanics, and flexible plan customization.

I owned product logic, user flows, and UX/UI end-to-end, working closely with product, analytics, and engineering teams for 10 months. I shaped engagement and monetization loops that connected daily user actions to business metrics.

Business impact: • $23M revenue generated • 3M new users acquired in one year • ARPU and CLTV growth • Increase in Plan UP upgrades • Improved retention and DAU