Plan UP — Beeline Mobile App Plan UP was Beeline’s most prem...
Zhenya Mar
Plan UP — Beeline Mobile App
Plan UP was Beeline’s most premium mobile tariff built to increase long-term customer value through gamification, loyalty mechanics, and flexible plan customization.
I owned product logic, user flows, and UX/UI end-to-end, working closely with product, analytics, and engineering teams for 10 months. I shaped engagement and monetization loops that connected daily user actions to business metrics.
Business impact:
• $23M revenue generated
• 3M new users acquired in one year
• ARPU and CLTV growth
• Increase in Plan UP upgrades
• Improved retention and DAU
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Posted Dec 28, 2025
Plan UP — Beeline Mobile App Plan UP was Beeline’s most premium mobile tariff built to increase long-term customer value through gamification, loyalty mechan...
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