Beeline Family — Beeline Mobile App Context Beeline Family l...

Beeline Family — Beeline Mobile App

Context Beeline Family lets users group multiple numbers under one account and manage shared minutes, SMS, and data. The product faced low conversion, complex management, and high call center load.

My Responsibility I worked directly with the Product manager and owned product architecture, user journeys, and UX/UI

What I Did - Rebuilt core architecture and key user flows - Improved onboarding, limits, balance visibility, and invitations

Business Impact - Family section conversion increased - Call center load reduced - New customer segments identified - Reduced churn risk via better spending control - 75% of family owners topped up connected numbers, leading to - 80% of debtors clearing negative balances - Up to +30% NPS growth