L'Oréal Takeover: PR x Influencer x Social Media x Paid

L'Oréal aimed to revitalize its brand presence, engage diverse audiences, and drive e-commerce sales. They faced challenges in effectively leveraging influencers, maximizing social media impact, and implementing a strategic affiliate marketing program to boost online conversions.

L'Oréal struggled to resonate with younger consumers, maintain relevance in the fast-paced digital sphere, and effectively leverage influencer, Affiliate and social media marketing while driving direct sales through digital channels, including 7-figure Digital + Out-of-Home (OOH) media buying/planning placements.

Influencer collaborations were strategically chosen through advanced Influencer marketing data-driven platforms to align with L'Oréal's brand values and target demographics. These influencers actively participated in creating authentic content showcasing L'Oréal products, fostering genuine connections with their followers - which was leveraged for lifestyle/beauty mag PR placements.

Social media campaigns were curated to complement influencer efforts, focusing on engaging visuals, experiences, and user-generated content (UGC). 

Paid media were strategically implemented to amplify reach and engagement on platforms like Instagram, YouTube, and TikTok, including digital billboards -this included media buying/planning through programmatic channels.  

An affiliate marketing program was established, incentivizing influencers and brand advocates to promote L'Oréal products. Customized affiliate links were provided, enabling influencers to earn commissions on sales generated.

Brand Engagement: Achieved a 40% increase in social media engagement, measured through likes, shares, and comments, indicating heightened brand visibility and interaction.

Sales Growth: The affiliate marketing program contributed to a 25% increase in e-commerce sales, directly attributed to influencer and social media marketing efforts.

Brand Loyalty: Demonstrated a 15% rise in repeat purchases and customer retention, indicating successful engagement and satisfaction among the target audience.