Client: FinzCurve Industry: Finance / Corporate Services Project Type: Website Design & Development (WordPress + Elementor + Custom Integrations)

FinzCurve needed a professional and trustworthy digital presence to represent their financial services and convert visitors through consultation bookings. Since no previous website existed, I was responsible for building the entire platform from the ground up—designing a clean, corporate identity that aligns with the expectations of a finance-focused audience.

The goal was not to create an overly modern or flashy interface, but rather a clear, structured, and credible website where users could easily understand FinzCurve’s wide range of services and navigate without friction. Alongside this, the site required thoughtful organization to prevent content overload while maintaining consistency across multiple service pages.

The objectives for this project were to:

Establish a professional online presence for a finance brand

Present multiple services clearly and concisely

Create structured, intuitive navigation

Enable consultation bookings through a simple form

Maintain a clean, predictable corporate identity

Build scalable templates for future service pages

Finance websites thrive on clarity, consistency, and restraint, so I intentionally kept the design clean, structured, and slightly traditional—avoiding overly modern visuals that could compromise trust. The result is a no-nonsense, corporate-friendly interface with strong alignment, predictable layouts, and consistent styling across all pages.

The homepage introduces FinzCurve’s key services through a clean grid of service cards. Each card provides a short description and leads to a dedicated, more detailed service page, preventing users from feeling overwhelmed while still offering depth where needed.

1) Service Cards for Easy Scanning: Given the number of services and sub-services, I structured the homepage using compact service cards. This allows users to quickly understand high-level offerings without heavy text.

2) Templated Service Pages: I built 5 individual service pages, all designed using a consistent layout template. This ensures

Clarity across all services

Faster expansion in the future

A visually uniform experience

Lower cognitive load for users

3) Sub-Service Structuring: Each service page includes related sub-services in a clean, scannable format—making it easier for users to understand how FinzCurve can support their needs.

1) Wordpress + Elementor Build: The site was developed using WordPress and Elementor, ensuring easy content management for the client.

2) Automated Form Handling (Google Sheets Integration): To support their lead management flow, I wrote a custom Apps Script integration that:

Sends form submissions directly into a connected Google Sheet

Emails stakeholders instantly

Keeps lead capture simple and fully automated

Although measurable analytics weren’t available due to limited traffic efforts, the website provided FinzCurve with:

A credible, professional digital presence

A clear structure for showcasing complex financial services

A well-organized backend for easy updates

A functional consultation booking system

A consistent, trustworthy interface that aligns with financial industry expectations

Book a free 15-minute call or shoot me a message to see whether my approach is the right fit for your project.