Client: SKD Suites (Luxury Apart-Hotel Brand) Industry: Real Estate / Hospitality Project Type: Website Design & Development (Webflow)

This project involved creating a modern, high-end real estate website from scratch for SKD Suites, a luxury apart-hotel brand with no prior digital presence.

The client needed a website that would:

Present their apartment offerings clearly

Reflect a premium brand identity

Provide a seamless way for visitors to explore and book

Their absence of an existing site meant the design system, structure, information hierarchy, interactions, and booking flow all had to be built from the ground up.

As the designer and Webflow developer—hired through an agency—I led the entire design, UX strategy, and development process.

Showcase Properties Professionally: Present apartment types, amenities, and visuals with clarity and order.

Enable Direct Booking & Inquiries: Turn the website into a functional conversion channel.

Establish Brand Credibility: Create a polished, trustworthy first impression for travellers.

Enhance Usability: Keep the experience clean, easy to scan, and intuitive to navigate.

Use Visual Storytelling: Leverage imagery and refined layouts to communicate luxury.

To bring SKD Suites’ brand to life, I built a clean, interactive, conversion-ready website with an elegant, editorial-inspired aesthetic that reflects their premium positioning.

Guided User Journey: Designed a smooth, intuitive flow that leads visitors from first impression to inquiry—highlighting the apartments, showcasing key details, and revealing deeper information through interactive pop-ups. This structured journey keeps the experience clear, engaging, and conversion-focused.

Progressive Disclosure of Property Details: Rather than overloading users with long descriptions, I introduced a two-step information approach:

Immersive Image Experience: High quality visuals are essential for real estate so I incorporated:

"World Around Us" Location Section: To enhance decision confidence, I created a dedicated section showcasing:

Clean & Traditional Luxury Aesthetic: SKD Suites wanted a sophisticated brand feel, so the design uses:

SKD Suites previously had no online presence, meaning they could not:

Showcase apartments

Provide information to potential guests

Capture leads or booking inquiries

Launching a polished conversion-ready website from scratch now enables them to:

Receive direct inquiries

Present their offerings professionally

Build trust with new visitors

Compete with established accommodation brands

Benefit from long-term organic and referral traffic

This foundation creates growth opportunities that were impossible without a digital experience.

Book a free 15-minute call or shoot me a message to see whether my approach is the right fit for your project.