Client: AVA (Instagram Influencer & Entrepreneur, 500K+ followers)

Industry: Social Media / Personal Branding

Project Type: Website Redesign (Content-Rich, Conversion-Focused)

This was an independent concept redesign created for a high-profile Instagram creator and entrepreneur AVA with over 500K followers.

This design demonstrates how a website could better represent her expertise and improve conversions. Her original website did not reflect her expertise or brand authority—it had rookie design mistakes like misaligned text, poor color contrast, and information overload.

From a conversion standpoint, the site was also under-performing:

Excessive scroll on mobile due to stacked testimonials and social proof

Unclear visual hierarchy, which made it harder for potential clients to take action

Given her minimum ticket size of $2,000 per client, these flaws likely hurt conversions significantly.

My task was to redesign their website to better communicate their services, success stories, and conversion-driven offerings while maintaining a professional yet vibrant feel aligned with their social media expertise.

Improve Lead Generation: Make it easy for potential clients to understand the offer and book a call.

Showcase Credibility: Highlight success stories, testimonials, and before/after results.

Organize Content Effectively: Turn a content-heavy page into a seamless, scroll-friendly experience.

Reflect Brand Energy & Expertise: Ensure the design captures Ava’s personal brand, authority, and professional expertise, reinforcing her 500K+ follower credibility.

Use Engaging Visuals: Employ modern typography, clear hierarchy, and subtle animations to match her social media brand voice.

To solve these issues, I created a conversion-focused redesign with a clean, professional aesthetic that reflects AVA’s authority:

Improved Visual Hierarchy: Structured the page from hero → key problems → authority → case studies → pricing → CTA, making it easy for visitors to follow the story.

Added Key/Important Sections: Introduced a problem-addressing section to connect with her audience’s pain points authority-building section to showcase expertise, boosting trust and relevance.

Organized Social Proof: The original site had testimonials and case studies stacked without organization, causing information overload, lack of visual harmony, and extremely long scrolls—especially painful on mobile. I restructured these into grids and carousels, making the page scannable while preserving the depth and volume of social proof.

Optimized Pricing Table: Highlighted the most relevant plan and included clear CTAs to guide conversions.

Clean, Consistent Visual Design: Fixed alignment issues, improved color contrast, and used grid-based layouts to convey professionalism.

With a minimum ticket size of $2,000 per client and an estimated Net Revenue of ~$2M/year.

Even a modest 15% lift in conversions from this redesign could generate a significant monthly revenue increase for AVA’s high-ticket business.