High-Fidelity Promotional Email Design

Designed a high-fidelity promotional email in Figma for a premium bakery brand to launch new products, promote a limited-time offer, and encourage product discovery through a visually engaging shopping experience.

Create a conversion-focused email that balances product merchandising, promotional messaging, and premium brand storytelling.

Email Marketing Strategy

UX/UI Design

Visual Design

Information Architecture

Component & Layout Design

The email follows a structured promotional flow designed to maximize engagement.

Hero Section - Introduces the featured bakery collection with bold imagery, clear messaging, and primary actions.

Promotional Banner - A countdown timer paired with a 50% discount creates urgency and encourages immediate action.

Product Showcase - A curated collection of pastries presented in an easy-to-scan layout, allowing customers to browse multiple products without overwhelming the experience.

Featured Products - Individual product sections give greater emphasis to hero items while maintaining visual balance throughout the email.

Call-to-Action Strategy - Multiple CTAs are strategically placed to support different customer intents, from ordering immediately to browsing additional products.

Hero Banner

Countdown Offer Section

Product Cards

Featured Product Blocks

CTA Buttons

Promotional Banner

Reusable Components

Typography & Color System

Delivered a scalable, component-based email design that showcases products, reinforces brand identity, and can be easily adapted for future promotional and seasonal campaigns.