Designed a premium promotional email for a skincare brand in Figma and implemented it in Klaviyo as a reusable, responsive template. The goal was to increase product discovery while reinforcing a luxury brand experience instead of relying solely on discounts.

UX/UI Design

Email Marketing Design

Responsive Email Development

Klaviyo Implementation

Most promotional emails push products immediately, making brands feel transactional. The challenge was to create an email that educated, built trust, and encouraged exploration before asking customers to buy.

The email follows a simple conversion journey:

Hero section to capture attention

Value proposition to build confidence

Product grid for discovery

Promotional offer to increase purchase intent

Customer reviews to reinforce trust

Rather than one CTA, the layout provides multiple entry points based on different customer motivations.

The design was built in Figma and translated into Klaviyo using reusable content blocks, responsive layouts, and editable modules, making it easy for the marketing team to launch future campaigns without rebuilding the template.

The result is a scalable promotional email that combines brand storytelling with conversion focused UX, helping customers discover products while giving marketers a reusable template for future campaigns.