Product Launch Email Design for Sahlpay using Stripo

Sahlpay is a SaaS platform designed to streamline Transactions. I designed a promotional email template for their product launch, highlighting the platform’s purpose and creating urgency with a countdown timer.

UI/UX Designer and Email Strategist

Crafted the messaging to explain the platform’s value

Designed visual hierarchy and layout

Integrated a countdown timer to drive urgency

Built the template for responsiveness and cross client compatibility

Stripo for modular design, countdown timer integration, and cross client previews

Mailchimp for campaign export and delivery

Gmail and other clients for rendering checks

Stripo was selected for its modular system, scalability, and seamless export capabilities.

1. Clear Value Proposition Explained why Sahlpay exists and the problem it solves, building relevance and trust.

2. Countdown Timer for Urgency Decision: Added a live timer to create scarcity and prompt immediate action. Tradeoff: Limited space for additional messaging to keep focus on urgency and CTA.

3. Focused CTA Primary “Get Started” button prioritized above the fold to drive clicks.

4. Modular & Responsive Build Template built for reuse across campaigns and optimized for all major email clients.

The email clearly communicated Sahlpay’s value, generated excitement for the product launch, and encouraged immediate user engagement through urgency and a single, action driven CTA.