Identify the size of opportunity and develop 4Ps of marketing

In my research project, I focused on identifying the smoking preferences and needs of Chinese expats living outside of China. Through in-depth research and analysis, I was able to gain valuable insights into this consumer base, and identify a range of products that would be a good fit for this market. This research provides valuable guidance for my client looking to expand their offerings to the Chinese expat community, and tap into this lucrative market segment.