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Research: Dos and Donts of entering new category

Wrote a research paper for my client who was interested to enter in new category business. It was specific for a developing country as a destination market.

Data Analyst
Researcher
Marketing Analytics Specialist

Established NC in MEC markets

1- Localize the global product as per local legal requirements. 2- Volume and marketing planing 3- Research on competition

Project Manager
Legal Advisor
Operations Manager

Identify the size of opportunity and develop 4Ps of marketing

- Identify opportunity size - Find the best suitable product - Make a complete marketing plan

Lead Generator
Brand Designer
Growth Marketer
Microsoft Excel
Microsoft Office 365
Microsoft PowerPoint