After an extensive discovery and audit phase we realised that due to the amount of content and data available, navigation, way-finding and a more streamlined mobile experience would be needed in order to clearly convey A4A’s mission and priorities.
The aim was to create a website tailor-made for their audiences—putting accessibility at the forefront of our discovery process and creative execution. Developing an intuitive and timeless design to extend site longevity, supported by a CMS that can evolve with Airlines for America and the overall airline industry.