The desire was to develop a new online identity for RSVP. The branding exercise involved developing a new logo which would be used on labels, packaging and in the showroom, colour palette and site template to help showcase the offering.

Taking inspiration from the fabrics in the collection, the palette was subtle and classic, in typical mother of the bride fashion. This was then developed into an online style guide for the launch of the microsite for this new collection which consisted of an editorialised look book and inspirational content to sit alongside the e-commerce offering.