Coast | A design for a special occasion by Jenna PatrickCoast | A design for a special occasion by Jenna Patrick

Coast | A design for a special occasion

Jenna Patrick

Brand Design

UI Designer

Adobe Illustrator

Adobe Photoshop

Sketch

I partnered with the occasion wear women's brand Coast to create a new visual identity for RSVP. The higher end mother of the bride inspired collection.

The desire was to develop a new online identity for RSVP. The branding exercise involved developing a new logo which would be used on labels, packaging and in the showroom, colour palette and site template to help showcase the offering.

Brand development

Taking inspiration from the fabrics in the collection, the palette was subtle and classic, in typical mother of the bride fashion. This was then developed into an online style guide for the launch of the microsite for this new collection which consisted of an editorialised look book and inspirational content to sit alongside the e-commerce offering.