Dermatica is a prescription skincare service that combines personalised treatment plans with ongoing clinical support. The opportunity was to explore how product design could help users better understand their treatment, feel more confident in their decisions and ultimately improve long-term engagement.

Rather than approaching the challenge purely through an e-commerce lens, I focused on understanding where uncertainty existed throughout the journey and how thoughtful product design could create a more reassuring healthcare experience.

The project began by reviewing the existing experience alongside competitors to identify opportunities where clarity, trust and education could be strengthened.

Rather than introducing new functionality for the sake of it, each opportunity was grounded in a simple question:

Early concepts explored how educational content, product information and treatment guidance could work together to support better decision-making throughout the journey.

Each concept was treated as a hypothesis rather than a final solution.

Wireframes allowed ideas to be explored quickly, balancing business objectives with user needs while testing how additional guidance, educational content and consultation touchpoints could naturally fit within the existing experience.

This iterative approach helped refine the direction before investing in higher-fidelity design.

With the overall direction established, attention shifted towards simplifying the interface and improving how information was presented.

Rather than overwhelming users with clinical information, the experience focused on creating a clearer visual hierarchy that made important content easier to understand while reducing unnecessary friction throughout the journey.

The final concept combined product thinking, UX and visual design into a more cohesive healthcare experience.

Every decision, from content hierarchy to interaction patterns and visual presentation was intended to reinforce trust, helping users feel informed throughout their treatment rather than simply completing a purchase.

This project reinforced that trust isn’t something you add at the end of a journey. In healthcare, it’s built through hundreds of small design decisions that help people feel informed before they ever begin treatment.

Designing for regulated healthcare means helping people feel informed, supported and confident in the decisions they’re making. By focusing on trust, education and clarity throughout the experience, product design can play an important role in improving both engagement and long-term retention.