Evergreen Sweet House | Visual Rebranding
MELD
Opened doors 1963 in South Delhi.
Now a household name when it comes to mithais.
Evergreen Sweet House is an iconic heritage brand that has loyal customers spanning over generations.
Over the years, they opened multiple outlets across Delhi.
When they approached us, they sought to refresh their visual identity.
They wanted something fresh while maintaining their rich history and heritage of “Mithai” (sweets) shops in Delhi.
Our challenge was to rebrand it for modern times while retaining elements from its past.
The logomark and typography were perfected for digital use from their existing legacy identity.
We also introduced other marks that helped differentiate the bakehouse from the sweet house without straying too far from the original identity.
The name “Evergreen” gave us all we needed to settle on a base colour palette.
We used a modern sans-serif typeface that could be used on both print and digital spaces.
Our goal was to create a visual identity that lends itself to the Indian Charm without losing out on functionality and readability.
Mithai/Sweet Boxes are an iconic part of food culture in India, specifically in the capital of Delhi.
We used a combination of traditional patterns and new-age illustrations to create something fresh, yet nostalgic.
These boxes can be used for any celebratory occasion and holiday season.
For the Evergreen Bake House, we created a separate visual identity that was distinct enough from the Sweet House but still falling under the overall visual identity of Evergreen.
The Bake House has a chic, modern & abstract aesthetic,
and derives elements from the brand's name.
We extended the same pattern based visual identity to their takeaway packaging like wrapping paper and paper cups for cold and hot beverages.
We are happy, for one, working with an iconic and heritage-backed brand such as Evergreen, and being able to bridge the gap between their rich history and the new chapter in their expansion.
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Posted Jan 23, 2026
Evergreen is a heirloom Indian Sweets business that wanted to revamp their branding & packaging to reflect a cohesive, modern take on this classic. Enter Meld!
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Timeline
Jul 1, 2025 - Sep 30, 2025
Clients
Evergreen Sweet House
